Digital Paradise – A website for a beachfront resort on Maui

A well crafted website is the best way to experience a resort, apart from actually setting foot on the property. With Makena Resort we accepted that challenge and a few more that were presented to us by the client. The Makena Resort is a luxurious beach front property located in the Wailea area of Maui. It fronts Makena State Beach, one of Maui’s largest and most secluded beaches. The property boasts ocean views, a spa & fitness center, pools and golf. The resort caters to families, couples and groups seeking relaxation, adventure, water sports, romance and meetings.

A key component of the site is the interactive functionality that allows visitors to select a vacation type that meets their needs. They can choose a path which allows them explore all of the relevant options that Makena offers. Built on WordPress and incorporating custom development, the resort marketing team is able to continually update the site with seasonal packages.

In the words of our client, Glynis Esmail, Vice President – Marketing, Landmark Hotels Group: “The Makena website is a perfect example of the many award winning websites that the Volo Digital team has developed for Landmark Hotels Group. We requested a highly visual, responsive website that would drive traffic and conversions.  Volo Digital delivered a website that met our expectations, targeted our various customer groups and generated $6 million in room nights.”

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Pretty Pictures are Great, what about results


Year over year results showing increases over the old website design.

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MOBILE VISITS

UP 1407%

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ONLINE REVENUE

UP 27%

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DESKTOP VISITS

UP 21%

Marketing to personas


The hotel needed to keep occupancy at a consistently high level and overcome seasonal fluctuations. By presenting vacation options to a variety of potential guest profiles, the Resort increased Average Daily Rate

Our depth of knowledge, experience, agility, responsiveness, economy and efficiency are what truly sets us apart.

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NEW YORK CITY

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