Smartcasting – Closing the loop for automotive dealerships
How can you track ROI for a traditional media channel such as television and radio? That is the problem we helped SmartCast Global solve. We call it “closing the loop.”
Project criteria called for a platform that had to be simple and scalable. It also needed to easily integrate with dealership management systems while producing accurate ROI.
The design of the SmartCasting platform was productized to rapidly launch smart campaigns which would attract consumers through incentives. These contests and giveaways were designed to convert them into automobile buyers.
ServicesWeb App, Mobile App, Website, BrandingYear2015
Looking for higher conversions
We started with user research; next was iterative wireframe design;
then we designed the campaign platform with multiple a/b testing
Sometimes the simplest products are the most complex to build -
which means we’ve done our job right
The numbers don’t lie
Dealers see their campaign’s traffic, conversions and profit in real-time