Tomr’s Tonic “Life is too short to drink crappy tonic”
This disruptive consumer product is changing the way bartenders and gin aficionado’s serve and consume one of the world’s most iconic cocktails – the Gin and Tonic. The management team has a brash, cheeky attitude and wanted the website to convey that mindset. The product formula has its basis on the original tonic water imbibed during the early part of the British Raj so depicting a vintage look was design critical.
As is often the case, the website design for Tomr’s Tonic ended up being the basis for the product and company branding. All corporate ID, ads, banners, trade show displays, even the label utilize the design elements that Volo Digital created for the website.
ServicesWebsite, Branding, Corporate IDYear2013
A radical new tonic mixer for Gin & Tonics
Looking for differentiation
With thousands of new “mixers” hitting the market annually we
needed to provide the client with a website that was boldly
unique to the industry.
Its in there
Tomr’s Tonic saw a 120% increase in inquiries from distributors,
bartenders and consumers after the redesigned website went live.